This is a story of how rounding up your daily cup of coffee can grow into a sizeable superannuation saving.

INDUSTRY
Finance

ROLE
Lead Product Designer at AKQA

SERVICES
Experience and Brand Design, Product Design

DELIVERABLE
Onboarding Narrative and Storyboard
App UI Design
Illustrations

NAB Plum is a micro-investment service. To help the customer get started, we composed a sequence of pictograms to instruct and delight. With every swipe, the narrative continued to show the customer how their micro-automatic savings could turn into sizeable superannuation savings.

WITH THANKS TO
Rakesh Rachamalla, Executive Design Director
Nikki Wright, Design Director
Gizelle Bautista, Lead Product Designer
Animations by Millipede at AKQA